Cover Story
China, Hot Battle in the Cool Industry
China, Hot Battle in the Cool Industry 0706R 01 "A heat wave hit North China at the beginning of June and the daily maximum temperature in Beijing, China隆炉s capital, stayed above 36潞C for more than a week. Although almost all the chain stores are air-conditioned, they still felt the effects of this heat wave, but in a good way. They faced an onslaught of customers who had rushed there for air conditioners (See page 32: RACs Become a Hit in the Golden Week).
China, Hot Battle in the Cool Industry
A heat wave hit North China at the beginning of June and the daily maximum temperature in Beijing, China鈥檚 capital, stayed above 36潞C for more than a week. Although almost all the chain stores are air-conditioned,
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