2 |3 S.E. ASIA
In 2016, the seven major countries in Southeast Asia, namely Indonesia, Vietnam, Thailand, Malaysia, the Philippines, Myanmar, and Singapore, have seen their air conditioner market scale increase by 11.2% to 8.7 million units. The RAC market scale was 8.3 million units, indicating 8.9% year-on-year growth. The PAC market reached 398,000 units, showing 9.8% year-on-year growth. It is estimated that market demand for air conditioners may hit 15 mil-lion units by 2020.
Indonesia boasts the largest air conditioner market in Southeast Asia, with 2.8 million units and 7.8% growth in 2016. Vietnam, Thailand, Malaysia, the Philippines, and Myanmar markets recorded double digit growth in 2016, exceeding Indonesia’s growth rate.
Southeast Asia has developed to be the world’s second largest production base after China. Japanese manufacturers continued to invest, building production bases with expanded production capacity. Two Korean brands have set up production bases of white goods in this region. Chinese OEM products are also pouring into this area. Several Chinese manufacturers have begun to set up factories locally, and this trend will eventually trigger more intensified market competition.