The Clone Formula: How Amazon is Selling Equal or Better Quality for 50%

Retail hard discounters (HDs), such as Aldi, Lidl, and Trader Joe’s, and Amazon, have attacked B2C factory brands in the past 18 months. In 2017, the HDs announced big expansion plans for the U.S., while Amazon ramped up its B2C private-label-clone SKUs. Then, in October 2018, Amazon quietly announced its “brand accelerator program.”