LG: untact marketing: the importance of experience and authenticity

2020-09-29
These unprecedented times have forced businesses to seek new and inventive ways of speaking to customers. Marketing finds itself in the position of maintaining genuine connections with real people at a time when priorities are no longer focused on consumption and spending. As nations enforce strict social distancing and companies promote remote working and virtual meetings over face-to-face interactions, the lines between home and office are blurring. Instead of “home away from home,” it may be more accurate nowadays to say “work away from work.” A recent study even showed that over 40 percent* of those surveyed would be more than happy to work from home permanently – an example of the changing attitude toward face-to-face interactions.
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