Rethinking Reusable Packaging

Reusable packaging is not new or novel: These solutions have existed for much longer than single-use packaging. However, digital tools are giving reusable packaging a new wave of life, potentially allowing for significant benefits and accommodating shifting consumer preferences around sustainability and brand interaction. Innovative reuse business models can help deliver a superior user experience, gather user insight, build brand loyalty, optimize operations, and help reduce single-use packaging waste. Reusable packaging could be a critical part of the solution to eliminate plastic pollution.