Latest 52-week kantar data to 5th sept 2021
We have received the latest 52-week Kantar data to 5 Sept 2021. The frozen category is still significantly larger than pre-pandemic sales in 2019, with value being up by 14.5% and volume 10.6%. The value performance is above that for Total Grocery (+13.1%) and Fresh & Chilled (+12.4%). We are still seeing both value and volume growth over the 52-week period at +3.9% and 1.8% respectively. However, the category is behind the value growth of Total Grocery (+4.0%) and Fresh & Chilled (+4.9%)
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